Introduction to sustainable communication
How do you communicate sustainable equity most effectively?
Green Hushing
Some would call this a greater challenge for the green transition than green washing, as it often leads to paralysis of action. So we look at how to avoid it.
Green Washing
There is no getting around the fact that greenwashing is a big thing for organisations to be aware of. Fortunately, with relatively few means and methods, you can make sure you always avoid falling into the trap, and potentially end up in court as well as fines.
Legislation by the Consumer Ombudsman
We take a brief look at the legislation and use the Consumer Ombudsman's quick guide, which gives a really good overview.
Certifications
Once you've gone far enough in your sustainability journey, you can potentially get your products certified. But is it necessary, which ones can you choose from and how do you best use them in your communications?