Facebook advertising on Webshops (10 tips)

Many people are often unsure about how to sell products on Facebook and how to do Facebook advertising. If you want to generate more revenue through Facebook, but don’t know how to go about it, follow these 10 tips:

  • MULTI-PRODUCT ADS

With Multi-Product ads, you can create an ad that displays three different products – on both desktop and mobile. Assuming you run a webshop selling children’s toys. Your webshop gets 50 visitors a day from Facebook, but on average only 15 visitors a week buy – that means 35 visitors don’t convert. You can thus create a Custom Audience of these 35 visitors (remember to exclude “previous buyers”), and target a MULTI-PRODUCT Carousel ad to exactly this audience with various children’s toys. This way you can increase click-through-rate and reduce cost-per-acquisition.

This is why I think MULTI-PRODUCTS is a fascinating tool that more eCommerce companies should make use of. It never hurts to remind your customers what they’re missing if they don’t buy a product. Remind them about it with MULTI-PRODUCT Carousel ad.

THE BENEFITS of using MULTI-PRODUCT ads are:
– You give your customers the opportunity to see more products at once!
– You increase the conversion rate
– You can highlight the benefits of a product with an ad’

  • STAND OUT FROM THE CROWD!

Facebook user’s news feed is always filled with a lot of noise! Make sure you’re not one of those contributing to this noise.

Capture your audience by drawing them into your ads.

Your ad text and image must communicate with your target audience.

One way to do this is to include emojis. Facebook users make use of emojis when they want to express emotions and the SAME you can do.

  • MAKES USE OF AN ATTRACTED CALL-TO-ACTION BUTTON!

You can choose from nine different Call-To-Action buttons. Make sure you choose the right one that suits the purpose of the ad.

  • MAKE USE OF ATTRACTIVE IMAGES!

Never make use of low-quality images.

Use eye-catching images that attract attention.

High-quality images are clear and rich in colour.

  • GET YOUR FOLLOWERS TO SHARE CONTENT!
  • Use Facebook advertising to create content that your followers can share with their friends.
  • This helps convert two potential buyers at once!

You can offer your customers a deal on certain products, and if they comment on the post, their friend will also get a deal on the product.

  • MAKE CONTESTS!

People love to win. Therefore, with one or several facebook contests you can offer this opportunity and increase engagement on your account. Having said that, it can be argued that a competition does not give your Facebook account the right engaging signals. By that I mean that most people forget about your company profile as soon as the competition is over. In this way, you will not create the right relationship with those who enter the competition. But Facebook is an obvious medium to hold competitions and generate sales from it.

So always remember what your goal is.

  • MAKE MORE “OFFERS”!

Facebook offers are an alternative way to sell your products.

Facebook offers are effective because Facebook users must go to your website to activate them.

Therefore, they are much more likely to buy something.

  • USE APPEALING WORDS IN THE HEADLINE!

Remember to use words in the headline of the ad that form the basis for the reader to react.

It’s about creating a headline that shouts at the reader to click on the ad.

  • USE VIDEOS IN ADS!

An alternative to photos are Facebook videos!

Videos can do something different than pictures can. We can touch, feel and see the product from all sides and get a 360-degree view of the product’s features.

Make sure your videos are mobile-friendly, because the majority of Facebook users who consume videos are through mobile devices.

  • STRENGTHEN RELATIONSHIPS WITH CURRENT CUSTOMERS!

Custom Audiences are a great way to make a list of people you want to target your ads to.

One way to reward your followers is to reward those who share your company’s posts, news, videos and photos.

They spread the word. So now it’s time to give back to them!

These are the 10 tips on how WEBSHOPS can get results on Facebook. With Facebook advertising you can achieve fast and effective results, IF it is done the right way.

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Merry Christmas and thank you for your cooperation

No matter how much or little we’ve talked this year, our collaboration still means a lot to us at the Tribe.

That’s why we want to give you some special Christmas gift that might help you in 2022.


40% discount on a video or photo
for the website or social media.

The gift can be picked up at our office dalbygade 40U 1. floor or you can book an online conversation in my, Benjamin, calendar.

I look forward to talking to you. Merry Christmas!