Green buzzwords and SEO


What are the most important things to remember when using green keywords?

First of all, it is essential to emphasize from the outset that 100% sustainability does not yet exist. Once you have this paradigm in place, it’s easier to include the green buzzwords in relation to SEO.

Why is it easier?

The main reason for this is that you always know that if you write that something is sustainable, you have to be extra careful. Of course, you can certify your product or service so that you can actually call it sustainable. Conversely, even if you have a certification, nothing in today’s world is 100% sustainable. We will get there one day, but for now it is impossible.

So what can you do about SEO if 100% sustainability does not exist?

How to use green keywords to benefit SEO

In fact, it is not that complicated, as we will try to emphasize below. Let’s take an example where you might have x product. The keyword could be “sustainable x-product”. Naturally, you want to include it on your site, but you’re also afraid of falling into the greenwashing trap.

Ironically, this leads to green hushing, which is even worse in some cases, as we have to talk about the more sustainable products and services to make people aware of them.

The solution could be to write something like
‘We would like to offer [bæredygtig søgeord]Conversely, the reality is that 100% sustainability does not exist. Conversely, we have tried to do as much as we possibly can to achieve as [bæredygtig søgeord] as possible. Therefore, join us on our journey where together we can make a difference.”

Beware of green fatigue

Even though you now have a tip on how to do green SEO going forward, it’s important to emphasize that the risk of green fatigue still exists. You can do a bit like the clothing company ELSK has done and simply remove all green buzzwords from your communication. A choice we can understand, but on the other hand, we need to promote those companies that are actually trying to make a difference.

Everything in moderation, as with so much else, is the solution.

Therefore, we do not necessarily recommend tackling green fatique as ELSK did, but instead be very targeted. In other words, it’s all about finding the green keywords and then using them exclusively in your communication. So don’t use sustainable terms unless there is search traffic or a clear strategy behind it.

You could also call it a green fatigue barometer: Are you getting too close to the limit of what is healthy, or are you already exceeding it?

How to get started with green SEO?

You can of course try to follow our advice in this article. You’ll also need to engage in good old-fashioned SEO and keyword research and avoid greenwashing. Something we can help you with, of course, but you can also try to get started yourself. We hope this article was helpful.

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