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Website optimisation

What is website optimisation?

Good website optimisation is checking your website daily, checking for errors and keeping it up to date. The result? Better SEO and more customers.

It is important for businesses large and small to keep their website in good condition by updating and maintaining it weekly and monthly. The direct reason for this is to give its existing visitors new opportunities to engage with the website, and attract new visitors so the website grows. The same is true for webshopsas there are often several aspects to deal with, such as product and category pages. At the same time, it is important for webshops to optimise their websites as well as possible, as visitors demand and expect a good user experience.

Good website optimisation gives better results. Visitors to your website expect to get answers quickly, so it's vital, for example, that your website loads quickly. If this is not the case, visitors are very quick to use back button. Website speed optimization is one of the most underestimated factors in website optimization. Many websites underestimate the importance of a fast website. According to most successful websites, loading speed is one of the key parameters for growth and better results. This is especially true for SEO. Google prioritizes websites that load fast, as it increases the usability of the website.

With good website optimisation, it is possible to reduce the loading speed of websites from 7 seconds to 2.3 seconds (as you can see in the image below). This speed optimization has resulted in more visitors, as well as more pages being viewed by website visitors.


Website optimization checklist

The goal of website optimization is to continually health check and build new content for the website so that pages grow and more visitors see your business. The most important thing is to keep the website always runs flawlessly. Here's what we do:

Weekly you should do the following: 

  • Investigate "lost" links
  • Investigate page loading speed
  • Implementation and control of data
  • Update website plugins
  • Write 1-2 new blog posts
  • Update Google My Business 

Monthly do this:

  • Analyse website data and statistics
  • Analyse the design and structure of the website (can it be improved?)
  • Update of blog posts
  • Add 1-2 new images 
  • Testing of the entire website

In addition, you should also do a thorough SEO optimization of the website:

  • Page titles
  • Page descriptions
  • Add relevant content
  • Update Google My Business

Who needs website optimisation?

The answer is, it depends on the company. There are several elements that determine whether your website needs a website optimization. Website optimization takes time, requires experience and knowledge. This is often the reason why many small and large companies outsource the work and responsibility. Of course, you can choose to carry out the tasks yourself. However, several of the tasks require you to have at least a good basic understanding.

Here's a list of what we think you should think about before buying a website optimisation package:

  1. The size of your business
  2. Purpose of the website
  3. How fast is your website growing?
  4. How much experience do you have with website maintenance?
  5. Is your website currently not updated?
  6. How much time do you have to maintain your website?

The combination of technical acumen, graphic creativity and copywriting ensures an incredibly powerful optimised website. If you want to read more about website optimisation, we recommend that you read the ultimate guide to websites.

What are lost links?

Lost links are the links that you used to have but no longer work. This can happen when the website link no longer works (returns 404 page).How do you check the loading speed of a website?

You can check the loading speed of your website by using gtmetrix.com. This website is designed to check how fast your website loads.What is Google My Business?

A Google My Business account makes it easier for your visitors/customers to find you on Google search results.  TribeMedia Google My Business What does data verification mean?

Med kontrollering af data menes der at følge udviklingen på, hvordan hjemmesiden præsterer. Det er vigtigt at følge udviklingen i hjemmesidens besøgende, og hvor godt går det at tiltrække besøgende. Hertil benyttes Google Analytics til at lave rapporter, som er med til at understøtte, hvor godt det går med at hjemmesideoptimering.Hvorfor skal blogindlæg opdateres?

Google foretrækker “aktuelt” indhold. Og af den grund, så vil Google favorisere indhold, som er relevant og korrekt skrevet i forhold til tidspunktet.

Dette betyder mest for os, når det kommer til hjemmesideoptimering

Det allervigtigste?

, at du er 100% tilfreds. Derfor får du først det færdige logo, når du er helt og aldeles tilfreds med resultatet. Præcist det samme gælder netop med vores hjemmesideoptimering og alle vores andre styrker.

Hvordan hjælper vi dig bedst muligt?

Kort fortalt hjælper vi dig ved at gøre det, vi er bedst til. På den måde gør du det, du er bedst til. Den synergi betyder utrolig meget for os, og er en kæmpe motivationsfaktor. For os spiller den personlige kontakt en stor rolle. På den måde leverer vi ikke bare et bedre produkt. Vi får også lov til at bruge vores indbyggede servicegen. Alt sammen leder hen til det bedre resultat. Resultatet? God hjemmesideoptimering og den bedst mulige optimering af netop din hjemmeside.

Vi optimerer og rådgiver for dig

Det betyder, at vi altid tager os tid til dig og indretter os efter dit skema. På den måde får du den helt rette hjemmeside på den bedst mulige måde. Vi optimerer altid ud fra dine ønsker. Derfor rådgiver vi dig hele vejen om, hvad der giver mest mening for dig og dine kunder. Derfor er den personlige tilgang ikke bare rar for os, men den giver også et bedre resultat på bundlinjen.

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So let's first start out by seeing if our two companies actually fit together. Call us or use the contact form below. We're not looking to deliver the cheapest product. Therefore if you are looking for the absolute lowest price, we are probably not a match. Instead, if you want a partner who cares deeply about your business, then pick up the 'cleat' and have a chat with us. (-:

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Merry Christmas and thank you for your cooperation

No matter how much or little we've talked this year, our collaboration still means a lot to us at the Tribe.

That's why we want to give you some special Christmas gift that might help you in 2022. 

40% discount on a video or photo to the website or social media.

The gift can be picked up at our office dalbygade 40U 1. floor or you can book an online conversation in my, Benjamin, calendar.

I look forward to talking to you. Merry Christmas!