Copywriting for websites at TRIBE Media

Make your own website in WordPress

Make your own website in WordPress is a WordPress guide and which is largely WordPress for dummies in English. Maybe you want to make a website or prepare website optimizationso that the page is optimised correctly. We're also going to look at some advanced stuff, but keep it simple.

So whether the website's purpose is for a business, personal-brand or voluntary organisation, you've landed in the right place.

As technology has become so advanced and there have been great advances in the world of programming all make a free website today, without having to know coding, design and web development. 

Make your own website in WordPress is a guide designed to answer what you need to think about before, during and after you buy/develop a website. Websites are in a process of constant evolution as new platforms and features are constantly being built. With this in mind, we've tried to put together a guide that will hopefully make all the legwork easier for you.

Make your own website in WordPress

But how do you make your own website?

If you can't do it yourself, we can help you. Contact us if you need help with the setup of WordPress and domain. We highly recommend WordPress as a website program.

If you want to do it yourself, we've got a guide for you. Maybe it can be complicated, but on the other hand it doesn't have to be that difficult. In this guide, we show you the easy way, which involves using a web hosting service where a so-called one-click service is available.

Install WordPress on a web space

Therefore, you must start by purchasing a domain and WordPress webhotel that is valid as WordPress hosting in Denmark, before creating the website.

Other web agencies make it so that you are hosted with them, where they actually own your site. We do NOT do this!

That's why we recommend that you buy a domain and a web space yourself when you create a new website. If you can't do it yourself or don't have the time, we'll do it for you.

In terms of web hosting, we recommend (formerly Unoeuro), as you get free SSL and backup. (NOTE. by using this linkAt the moment we use Unoeuro ourselves, but also for a few of our customers. Both offer the one-click solution for installing WordPress, which makes it super easy for you. However, no longer has free backup or SSL, which is why we switched to

The first thing you need to do is find your domain. You can do that here:

Here you need to find a .dk domain that is available and then simply press "order":

Basic Suite is fine for this need, and if you need a webshop later in the process, you can always upgrade your web space. Then click on "Order web space".

Then you follow the process of registering your domain, entering your details and finally paying. In Denmark, DK Hostmaster manages all the domains, so you'll be registered there too. This is done automatically, with emails sent to you to keep an eye on.

After you have completed the creation with Unoeuro and the registration with DK Hostmaster, you just have to wait for everything to be activated. This can take up to 24 hours.

Your last step is one-click installation

Now that you've followed the steps above, you're actually almost done. Your final step is to install WordPress. Here's how: Log in to and go to your control panel. Next, press "one-click" in the left menu.

Then you find WordPress and press "select".

an image showing how to install and create your own website in WordPress

The field marked in red below should not be changed. Instead, fill in all the fields below the red box. Once you've done that, hit "install now" and you've installed WordPress via Unoeuro and you're actually done and ready to create your own WordPress website.

Website development software

We start by giving an introduction to the different programs and tools we use to design and develop websites. You already know the website application WordPress, but for the platform itself there are several pieces of software you will need.

Make your own website in WordPress

WordPress is a bit like the umbrella. It's a content management system (CMS) that allows you to install a world of other applications.

TRIBE Media uses exclusively WordPress to develop websites with. The advantages are that it is an open source software, there is a large community behind it and most importantly; you have 100% freedom to design exactly as you want.

Below, we've collected some of the software we use to turbo-charge WordPress into a professional website.

Elementor Pro - Make your own website in WordPress without coding!

Elementor Pro
  • To design website make your own website in wordpress
  • Gives full freedom to design professional websites
  • Why buy pro instead of free? You get more benefits such as header, footer, shop, blog post design and more. 
  • Access to Elementor's library of templates
  • Often called "WordPress on steroids"
  • Here at TRIBE we have chosen to use Elementor Pro exclusively instead of coding ourselves because it is much faster, easier for the customer and provides better design.


  • For website design, but provides many more features in conjunction with Elementor Pro
  • With Crocoblock you can suddenly start making very sophisticated websites with dynamic content
  • Everything from custom webshops to comparison sites (e.g. with used cars)
  • Provides a lot of pre-built templates and functions
  • Is not for new-beginners, but later in the process you will find it very useful


  • Premium WordPress optimized servers → works great with
  • Is more secure than other solutions because it shuts down kernel files
  • Faster and more user-friendly
  • Possibility of staging, so you can edit your website in peace
  • Built-in SSL, CDN, highly professional support and much much more.


  • Is primarily image optimization
  • Ensures that your images are first and foremost automatically cropped and fitted so that they don't take up too much space. 
  • In addition, they use modern file types such as webpwhich is a faster file format
  • An essential part of having a fast and user-friendly website

WP Rocket

WP Rocket
  • The speed of your websites means everything for your users, Google / SEO and your webshop
  • WP Rocket makes your site fast on many parameters
  • The result is better SEO rankings and more conversions
  • Only for domain, mail and possibly webhotel. 
  • However, we recommend using Flywheel for web hosting, as it is optimized for WordPress
  • User-friendly and easy to access
  • Cheap (but again we recommend Flywheel if you want quality)


Hosting of websites

In short, hosting is a place where you rent or buy space to store your website. In other words, you have to buy/rent property to house your website on. It costs to have a website online, and you have to pay for your space. All content, such as images, HTML and CSS must be stored on a serverto exist and be accessed by visitors online. 

If you want to have a website, it is crucial that you find a hosting provider that suits your wishes, needs and purposes. Today, there are countless hosting providers and for this reason it is important that you research the market for the providers that best suit the purpose of your website. 

Free images for websites

In the past, it was very common for a website to be "text only", but because images provide a visually appealing look, more websites are using images to express who they are. Images can help attract traffic and revenue, as graphic elements draw visitors' attention. Images have always been an important element when it comes to website design. Fortunately, there are many platforms today that offer free, good quality images. 

The following websites are the most recognized platforms that many use to create their own website in WordPress:



It is important to stress that you must remember to read the rules for using certain images. There is usually a section next to each image about what the conditions are for using the image on your website. Some images have restrictions and rules about using and editing them. 

Https vs Http

You may have already noticed, but many websites now have https instead of http in front of their domain name. This is because https provides an extra layer of security for your website visitors. The letter "s" in https stands for security(secure), and Google has openly stated that it has a positive effect on rankings when pages are secured with https. 

It is not necessary to know the technical differences between http vs https. Just understand that if your page is https secured, Google will "trust" your page more than a http side.

Design and development of websites


Everyone who has a website should take a serious look at SEO. There's no getting around the fact that SEO plays a big part in determining the success of a website. SEO is a broad topic that has only one purpose, and that is to rank number one for certain keywords on Google.

Technical SEO

Technical SEO is crucial to assess whether a website is optimized to rank on Google search results. Many people overlook and misjudge the importance of technical SEO because it can quickly become a lot of "technical" work. 

In short, technical SEO provides an answer to the state of your website. If your website is an unsafe place for the visitor to be on, then your technical SEO score will be low. However, if you have a secure website where all link addresses work, then your website will have a high score. 

To understand technical SEO better and on a deeper level, your website's technical SEO score depends on the following factors:

  • How easy or difficult is your website to index?
  • Do you have many link addresses on your website that return an error
  • Do you have http or https implemented
  • Is there duplicate content on your website?
  • How fast do the pages on your website load?
  • How mobile friendly is your website?
  • Do your pages contain meta descriptions and titles?
  • Are there 301 pages on your website?

To get the full picture of how "healthy" your website is, you can use the ahrefs
As you can see in the picture below, the a "health score" of 87, which is good (the ideal goal 90+). That said, you can see that there are still 61 errors that are rated "harmful" to the website's technical SEO. This should ideally be resolved as soon as possible. It is our recommendation that if you encounter a technical SEO problem that you don't know how to fix, take advantage of Google, as the answers can often be found on that platform.

What is a domain?

Domain name is an important aspect of SEO. The domain name you choose has a "relatively" large impact on the keywords you want to rank for. For example, let's assume you just finished your keyword analysis and you want to rank for the keyword: football boots. Then it would be beneficial for your website to either have "football" or "boots" in the domain name. The reason for this is that the domain name signals to Google that this domain is either football or boots, and Google therefore perceives the website relevant to the keyword "football boots".

Domain suggestions

Which domain should you choose? It is recommended that you choose a domain that describes what your website is about. 

Here are three different domain types you can choose from: Exact Match, Partial Match and Branded.

  • Exact Match: The domain name contains the keyword you have chosen to rank for. For example:
  • Partial Match: The domain name contains part or all of the keyword you want to rank for, but with other words included. For example:
  • Branded: The domain name does not contain the keyword you have chosen to rank for. For example:

For those of you who are still in the process of choosing a domain name, there's no clear-cut answer to what you should choose. It depends very much on what you have decided your website should be about. You could say that if you choose Exact Match or Partial Matchthen the website is "limited" to writing within a given topic. However, if you choose a Branded domain name, then you give the website "freedom" to contain more general topics . 

Do you wish to only to write about football boots we recommend that you choose a domain name with the word football boots i. 

Best place to buy domain

Now you've chosen a domain name, it's time to check if your desired domain name is available and register it. 

You can register your domain on separate platforms. We recommend, or

On these platforms, simply create a free account and check whether your domain name is available. We'll show you how simple it is.

In this example, our keyword is still "football boots". We have now also decided that the website will "only" be about football boots. Therefore Exact or Partial Match the appropriate domain type. We therefore go into and check whether our desired domain is available. We try "", as we want the word "football" included. Here we can see that the domain is available and costs 69 kr.

If, on the other hand, we want to write about sport more generally, we choose a Branded domain name. For example, it can be "", which is fortunately also available. 

Now you've learned to check whether your desired domain name is available. You have also learned how to register your domain name. 

But hold on! 

Because now things are really starting to get exciting. The next step is to optimise your website for your chosen keywords. And before you know it, you'll be dominating your competitors on Google!

In other words. Now you need to get down to the "real" SEO work.

URL addresses

URL addresses is a subtopic of SEO that many people overlook and don't really talk about much. 

If your website is not that "strong" yet - whether the website is new or has no content written on it yet - it is recommended that your pages are as close as possible to the domain name. That is:

However, if you have a Branded domain name, you must include your main keyword in the URL address (recommendation: only 5 words or less).
For example:

Remember that all pages closest to the front page - that is, the page closest to:, is perceived by Google to be more important than the page that is "further" away:  

Canva design for websites

Canva is a platform that is extremely effective for building content and using it on your website. You can create everything from Facebook posts to website logos, for almost no money. The platform itself is user friendly and simple to use as the platform already has built ready to use images, text types, social media posts and etc. All you need is either an email address, Facebook or Google account to get started. Canva is especially necessary if you need to create something graphical - that is, if you need to visually show off a product or service. That's why Canva is a great program for graphic design.

Once you've created a Canva account, you'll land on the front page, where you'll be able to create templates and design your next project. From the front page, you have the option to choose different options, such as viewing your previous templates or creating a new template. As you can see, Canva offers a wide range of unique things. You can create social media posts, presentations, infographics, resumes, LinkedIn posts and more. 

Maintenance and further development

Website optimization

Google indexes (scans) more than 30 billion websites on the Internet. First Google scans the websites, then it sends the feedback back to its algorithm, which finally categorises and sorts the information received. This categorisation and sorting of information results in the search results we encounter when we Google. 

It varies how often google indexes different websites. It depends on two things: how popular your website is and how often the content on your website is updated. Therefore, google will index a news website frequently - often on a daily basis. If, on the other hand, you have a product or information website that receives little or no traffic and that you do not update frequently, Google will index your website less frequently - often every two weeks.

When it comes to SEO, Google rewards your website if you make life "easier" for Google. That is, if you make your website easy to index, Google perceives this as you helping them and this often leads to higher rankings. 

Here are three important website optimization factors that affect your ranking on Google:

  1. Mobile-friendly website
  2. Updating and adding new content
  3. Duplicated content

Mobile-friendly website

Google uses mobile friendliness as a factor to rank your website. The reason is that the number of google searches on mobile is much higher than the number of searches on desktop.

But what exactly is a mobile-friendly website? You may have noticed that some websites work better than others on your mobile. For example, can you see the whole website on your mobile or can you only see a section? Do elements overlap? Does the menu work? These are all things that affect whether your website is mobile-friendly. Quite simply, you need to adapt your website for mobile.

Not sure if your website is mobile friendly? Then hurry in and check Google wants to help you and will tell you via the link if your website is mobile-friendly or if you need a proper update.

Text for website

Google prioritises current and new content. 

Logically, Google wants to highlight new, updated and relevant content. That's why we recommend you have a blog on your website. Your blog will allow you to consistently update and refresh outdated content. This way you stay relevant on one or more specific topics. And best of all, you'll rank better on Google.

Duplicated content

Google "punishes" duplicate content. According to Google, duplicate content is ranked low. If your website has two pages that are very similar and rank for the same keywords, it confuses Google. 

So make sure you have your keywords right for each page. Each page should have unique content and rank for a specific keyword. 

Also remember to delete unnecessary pages and content. Unnecessary means:

  • Pages with little to almost no content
  • Pages with low-quality content
  • Pages with no purpose
  • Pages that visitors do not visit at all (use Google Analytics to find these pages)

WP Rocket (speed optimization of your website)

Speed optimisation is something all websites should be in control. In short, it's bad business if you have a website that takes 10 seconds to load. 

Visitors will most likely leave the website before the website is even loaded. Visitors expect a fast website, and so does Google. 

When we talk SEO, the loading speed of your website is a crucial factor. A fast and navigable website is not only important for SEO, it is also important for your marketing. In fact, it has a huge impact on your website's conversions. Many will be surprised at how much of an impact the speed of your website has on conversions. 

You can check how fast your website is by using the "site speed checker" tool: Examine every page of your website. No page should take more than 5 seconds to load. If all pages pass the 5-second test, you can "check off" the speed optimization box and be happy that your website is meeting your visitors' expectations. A good tip is also to check your competitors' websites (the first 5 organic results on Google) on gtmetrix. If you then find that the average speed for all websites is 3.8 seconds, then you have a measure of how fast your website needs to be to beat your competitors.

If your website is slow to load, we recommend using WP Rocket (only available for WordPress websites). In our experience, WP Rocket is one of the most popular and effective speed optimization programs.

Why should you use WP Rocket?

After using WP Rocket for several years, it is our experience that this WordPress plugin optimizes websites so well that your website loads at top speed in the future! Without getting too technical, the plugin - in short - makes it easier for WordPress to load your website. 

Do you think it sounds exciting? and want to learn more about what WP Rocket can do, here you can read more about how this WordPress plugin speed optimizes your website.

What will a professional WordPress website design look like in 2021?

A professional WordPress website design is of course based on a subjective answer. We all have favorite colors and themes that we think look great and fit on a website. Still, there are certain patterns, principles and theories that many professional websites follow to give their websites a professional look and strategic advantage so visitors convert. 

Website design isn't "just" about what colours you choose or whether the website's theme matches your company's identity. If you want to achieve your stated goals with your website, such as more leads, conversions and interactions, then you need to focus on more than just how your website looks. It's important to think of your website as a store, where your visitors walk through and see what items are on the shelves. That's why it's important to test where to place your images, text and videos on your website, because every experience creates an overall impression of your website. Questions like where the search box should be placed or where your customers can find your company's contact information are critical to ask and test because good user experiences are essential to success. 

Today, almost every business has a website - at least those that have customers - and therefore your customers and visitors have a sea (millions) of websites to choose from. For that reason, it's your website's duty to provide a great user experience where it's easy for your customers to navigate around and enjoy interacting with the website. 

We therefore recommend that you put the following advice into practice on your website, as these factors are key to building a professional website design:

Tips and advice for a professional design:
  1. Your website should be easy to navigate. Your website should make use of internal links so that your visitors can navigate around the site.
  2. There should be a hierarchical structure between your pages. This means that the front page is at the top of the hierarchy and then all the other pages.
  3. There should be a consistent theme that is followed throughout the website. It is essential that your website follows one specific theme on every page. 
  4. Your website must be mobile-friendly. This means that all visitors accessing your website via a mobile device can view and use all features without any problems. 

The above advice is just a few factors that affect your website's design. Design is subjective, but it's important that your website focuses on the customer and visitors, and then the design follows. That said, you will find that your website does not satisfy all visitors. That's a guarantee. But that shouldn't stop you from following the key tips and principles that have been tested and experimented with in the design world, and have actually shown results. 

Functionality, design and websites are constantly evolving. That's why it's important to keep up to date with the latest trends. This way, you are always at the forefront of the future and your company appears professional.

Have you thought about this before you get a website made?

Have you thought about this before you get a website made or make your own website in WordPress?

"I just need a website" you might think. But have you ever asked yourself, "why do I need a website and for what?". Probably not. That's why we've put together this guide to get you started with your new site. Because yes, a website is super important, but like everything else, it's all about how you use it. Read the article and get ready for your new site.

Where to start?

Start by asking yourself, "why do I need a website?". This can help you to decide whether you simply need:
1) a very simple information website in business card format
2) a larger information page with several sub-pages
3) a page where you focus on search engine optimization
4) a small or a large webshop
5) and finally if you need a unique page with a unique design

That way it's easier to ask the next question. "What do I need my website for?". Is it simply to be able to show potential clients your portfolio in a more professional environment than social media allows. Or do you need to generate so-called leads from Facebook and into your website, and finally do you need to sell products or services?

Now you know your purpose, but now what?

The next step is to find out what your identity really is. One thing is what the purpose is, but without characteristics you won't get far. Do you already have a logo with some colours that characterise what you do? Those colours, masksimum 3, can be used to design your website. This may sound like a very simple task, but it is extremely important as it is where your foundations are laid.

Then you can start thinking concretely about design, features and, not least, fonts.

You're almost ready now, but who are your customers really?

Because if you don't know who your customers are, it might not matter. The way you communicate on your website, in terms of text, images, video and design, really depends on who your customers are.

We hope this guide has helped you on your way. If you need help or have a question, please feel free to contact us.


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Merry Christmas and thank you for your cooperation

No matter how much or little we've talked this year, our collaboration still means a lot to us at the Tribe.

That's why we want to give you some special Christmas gift that might help you in 2022. 

40% discount on a video or photo to the website or social media.

The gift can be picked up at our office dalbygade 40U 1. floor or you can book an online conversation in my, Benjamin, calendar.

I look forward to talking to you. Merry Christmas!