About the tribe

Green Marketing or Green Washing?

We are a group of people fighting to make a difference. Together we form the TRIBE Media tribe. It means a lot to us that you know who we are - both individually and together as a tribe.

Not just by name. No, we want to make it more personal. That's why we've gone to the trouble of introducing ourselves and giving you an insight into what we're like as green marketing and web geeks.

What does TRIBE do for sustainability?

Above all, we hope to inspire - not point fingers. That's why TRIBE itself has implemented measures to make a difference. We are far from the finish line - but we have started the journey.

TRIBE has one heart - green transition! For us, sustainability is about doing something all around for climate, environment, biodiversity as well as social aspects. That's why we're all taking part, individually and together, in the fight for a more sustainable world. Specifically, TRIBE has implemented a number of actions.

When we buy shares through the company, we only support green companies.
When we donate to good causes, we only choose associations and foundations that have a sustainable focus.

Primarily, we support green start-ups and scale-ups every year. Among others We Use. In addition, we also support organizations that support social initiatives. For example Mind Your Own Businesss, which helps young people in residential areas through entrepreneurship or The Foundation For Entrepreneurshipwhich promotes entrepreneurship and innovation in secondary education.

2021 will be the year the tribe plants Denmark's first Lommeskov. The forest is being made using the method developed by Professor Miyawaki, and is specifically designed to promote biodiversity. Our goal is to support with 4 Lomme forests annually from 2022.

When the tribe meets for a company party, lunch meeting or similar, only plant-based food is purchased for all employees. Animal products are of course welcome, but at your own expense (-:

Whenever we can, we buy recycled furniture and equipment. The office has recycled furniture, and at the same time the tribe provides raised tables and monitors for each employee in the office as well as the home workplace. In addition, we have video and photo equipment, which we also always try to find out if we can buy second-hand. Here we are far from the mark, as quality always comes first, which is why second-hand video equipment is not always sufficient.

Road map / milestone plan towards 2030

Below is the tribe's path to being a more sustainable marketing agency itself.
Each year we update the plan and report on progress.

2022
Material recycling
Repair and upcycle all our own hardware (furniture + electronics)
Upcycling at TRIBE Media

Challenges for implementation 
If spare parts are not available
Something not working optimally due to error

Success criteria
Spend time searching for upcycling

2023
Clean water
Influencing the landlord to take action

Challenges for implementation 
Price, if it is more expensive for the landlord → do we have to pay?

Success criteria
Persuade landlord to make a plan + start implementing ex. save water, spray weed control, use environmentally friendly cleaning products

2024
Waste management
Employees get introduction to waste sorting
upcycling of products at TRIBE

Challenges for implementation
It can be a challenge that resource sorting does not mean the same thing to all people. 

Success criteria
That all employees become more aware of resource sorting and possibly how much it can actually benefit the environment. 

2025
Clean energy
Get clients to use green power
clean energy

Challenges for implementation 

  1. Loss of customers
  2. Harder to persuade customers to implement it
  3. How do we communicate the requirements in a good way?
    1. Will customers change these things to work with us?

Success criteria
That customers support the green movement and use green power.

2026
Materials Health
All materials we use are free of harmful substances for humans and nature
material health tribe media

Challenges for implementation 
Find a specific course for it.

Aren't all chemicals harmful?

Success criteria

New knowledge

We can teach customers

2027
Social responsibility
100% fair trade products, whenever possible
social responsibility tribe media

Challenges for implementation
Credibility and accessibility.

Success criteria
That we actually do it whenever possible.

2028
Transport
Sponsor bus and train tickets for clients coming to the office
sustainable transport tribe media

Challenges for implementation
If customers don't want to take the train to meetings.

Success criteria
If we can motivate customers to take the train/bus rather than the car.

2029
Packaging
Be 100% circular with packaging whenever possible
packaging handling tribe media

Challenges for implementation
Almost impossible. It's about really diving into the manufacturers and what they use for packaging and what if there are no other manufacturers on the market for a product we need, then what do you do?

Success criteria
We are again serious about being sustainable and can be used in communication and it shows transparency

2030
Transport
Demand customers use sustainable transport
electric public transport tribe media

Challenges for implementation
If the customer is not within the values we hold dear.
Loss of customers - both existing and new.

Success criteria
There must be a plan of what we expect from our customers and what the collaboration is based on if we enter into a collaboration with future customers.

The above was just a small selection of our comprehensive milestone plan towards 2030. See the rest of the plan here and feel free to take inspiration or give us feedback.

Who is TRIBE Media?

Meet the tribal chiefs below

Inspiring others is important to us - pointing fingers doesn't help. 

That's why we've made our about section a little different. Each employee highlights the impact each person has on climate, environment and sustainability with 3 things that make a positive difference and 3 things that could be done better.

Thus you also see we are far from perfect. It illustrates well why we started Green Marketing

All are welcome. Everyone can make a difference. We all just need to start somewhere, and communicate the journey.

Benjamin Bosman Knutsson Eg

Green CMO / Marketing Manager

a picture by benjamin bosman knutsson eg from TRIBE Media

Besides loving digital tools, marketing and communication, I have a green fire burning inside. In my world, marketing and sustainability are linked because they can help companies strategically. That's why we developed Green Shortcut. Why have I chosen the above 3 positive things? Because I found it's the easiest way a private person can make the biggest difference to the climate, environment and biodiversity crisis. Next step will be to buy a Tesla (-:

Nicolai Lyhning Jensen

Web Developer

Technology, computers and web development I really can't get enough of. My interest in the technical comes perhaps from my father who is a watchmaker and who for over 25 years ran his business Ole Jensen Watches in Kolding. My whole childhood I grew up with repairing instead of buying new. The difference between my father and me, however, is that digital is much more important to me. That's why I also like to 'repair' websites.  

Louise Bosman Knutsson Eg

Data analyst and copywriter

I currently work at Ewii Energi as an analyst, where I play with green energy and transition. In other words, the sustainability aspect plays a big role for me.
At Tribe, I'm the owner, data analyst and help with strategic decisions. Therefore, it means a lot to me that TRIBE is a place where everyone can be exactly who they are, adapted to their life and everyday life. In addition, I really like copywriting, which I help the boys with from time to time. (-: 

Rasmus Flohr Pedersen

Videographer and photographer

In addition to being a videographer and photographer for the tribe, I studied at IBC in Kolding. Here I learned about economics but also information technologies, from which my interest in video may have come. In addition, I played with my own YouTube channel when I was younger, which is why storytelling using a camera has always been a big part of my life. In terms of sustainability, I'm perhaps not the greenest. On the other hand, I think about it in my everyday life and am glad I can still be a part of TRIBE despite not being such a plant hippie like some of the others (-: 

Line Raeder Berndsen

Web designer

Besides working with web design at TRIBE Media, I have studied Multimedia Design in Kolding. Through the education I was confirmed that the creative side of web design was what I liked to work with. In everyday life, the environment and sustainability are in the back of my mind, in relation to food waste and sorting, saving water, and transportation from a to b.

Mie Bonde Georgi

Student Assistant

I'm one of the tribe's creative minds. I am currently studying Communication at the Danish School of Media and Journalism, where I am introduced to various tools that benefit me in my work at TRIBE. I'm passionate about SoMe and copywriting, and I love coming up with silly new ways to think about green marketing. At TRIBE, my part-time position is also being a mom to the boys, so tasks get done and on time. 

I think sustainability in my everyday life in terms of recycling and food waste, but I definitely feel that we can all learn more about sustainability in general.

How do you stand out from "everyone else"?

Besides the sustainability aspect, our mission is to be as transparent as possible. We always aim for a deal that benefits both parties. In other words - fair prices for quality products. Read more about how we stand out below.

What is it like to contact us?

We always answer your phone call or email with a smile!

TRIBE Media is our passion and we want to help you the best and the most.

So call or write to us! We are at your disposal - and no question or request is too small! We just look forward to hearing from you.

How do we stand out from the crowd?

First of all, there are many great online agencies! But we still stand out! We are always transparent, open and always deliver a wholehearted job. 

In fact, we believe so strongly in good service that we thrive on personal contact. 

Good design goes a long way, but without security it's secondary. Sure, we can make some great websites and some razor-sharp, recipient-engaging, SEO-optimised copy. 

But at the end of the day, it's all about the personal touch. That way you feel safe and we feel we're delivering the best possible job.

What do our customers say?

Read what our customers say about usand see how strong and direct cooperation has produced great results!

What does it mean to you?

A thorough piece of work is one thing, but another is our very different professional backgrounds. They complement each other in a way that creates not just personal, but holistic results for our clients.

We deliver a complete and personalised package for you, with you in it every step of the way. Our diverse backgrounds allow us to offer a wide range of services that deliver tangible results.

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Merry Christmas and thank you for your cooperation

No matter how much or little we've talked this year, our collaboration still means a lot to us at the Tribe.

That's why we want to give you some special Christmas gift that might help you in 2022. 

40% discount on a video or photo to the website or social media.

The gift can be picked up at our office dalbygade 40U 1. floor or you can book an online conversation in my, Benjamin, calendar.

I look forward to talking to you. Merry Christmas!