The price of a commercial depends on several factors. So it makes sense to ask, “How much does it cost to make a commercial? ” and “What do I want to achieve with the video?
So what does a commercial cost to make? The answer is that it is not so easy to say. It depends on your budget, wishes and scope. Of course, there is a difference between Coca Cola and the local producer. The big companies just have huge budgets that allow them to crank up all the parameters.
Fortunately, it doesn’t have to be that complicated.
That’s exactly why we’ve created a nice, straightforward price calculator where you can try to calculate your own commercial price here. The price calculator is also used to find the price of everything from corporate films and videos to social media as well as general video production:
How much does it cost to produce a commercial?
Of course, the price of commercials has something to do with what the production itself actually costs. Therefore, it is worth looking into the commercials production price.
To begin with, you might ask what it actually takes to make a professional production.
Commercial production requires:
- A good idea
- 2-5 videographers
- Several locations
- Professional equipment involving image, sound and light
- Extras and actors
- Script and storyboard
- Skilled editors
The above is just a minimum, as you can go into much more detail. So it’s not just like that when you need to find out how much a film costs. In addition, it also plays a very important role how extensive the video should be in terms of locations and length of the video.
2 locations versus 5 locations is going to play a huge role. The same is true for a 30-second video versus 3 minutes.
Our clear recommendation is therefore without doubt that planning is the alpha and omega. That way you’ll find the right price, which makes it easy for us to fix a price. If you need a cheap alternative, you can either film in familiar surroundings and show off your business. We can also offer video production in Kolding where we have our own video studio, which equals cheaper film production.
Can you make cheap commercials?
A cheap commercial is obviously not as well produced. The price just matters, as it simply comes down to equipment and man-hours. Fortunately, there are some great opportunities to make a good commercial on a budget.
For example, you can always try to keep it to your own staff and employees. Often you see companies using their CEO or marketing director in the videos themselves, as both customers and press know them.
The above is also in line with today’s trend where companies are increasingly staging their CEO as an integral part of marketing and communications. Something we fully support, as it’s a more personal and authentic way to act in the marketing jungle.
It also seems that customers and other stakeholders see it as a good thing. The latest and greatest example is probably Elon Musk, who is very much helping to steer his companies’ communications. Twitter is primarily used directly, but the videos Elon Musk participates in are spread on everything from Facebook to YouTube.
A Danish context is Naturli’, which makes actual commercials using its own people in the videos.
Put another way: If you have the opportunity to stage perhaps your CEO or other high-profile person, then you have good chances of making some extremely good and inexpensive commercials.