When you as a company want to showcase your activities, there is no way around the fact that a business presentation video is one of the most powerful tools.
On the other hand, it can also go really wrong if it ends up being just another boring interview video.
You probably know them well (-:
Therefore, when making a corporate video, it is obviously important to appear professional.
If you appear boring, it will have the opposite effect, making you look unprofessional. Of course, a business presentation video shouldn’t be frivolous, but you can have a bit of edge or humor to capture the interest of your target audience. Therefore, it is important that you know your target audience very well, otherwise it is difficult to communicate successfully with them. When you show in the video that your organization has an edge, you are automatically more likely to get more readers, which is good for your business.
A portrait video is your most powerful tool
If done right, as we discussed above, video can be your most powerful tool for creating a successful portrait of your business.
But where can the presentation video be used?
Actually a very good question as there are some best-practice examples to address. First, let’s start with our own checklist/rules that we use when planning a portrait video:
- Keep it simple and delicious
That means 1-3 minutes maximum without long boring interviews - Focus on your recipient instead of yourself
- Use a minimum of 2 camera angles and situation shots
- The interviewer must vary his tone and gestures
- If the budget allows, use an interviewer who actively participates in the video
Nas Daily videos are the very best example
That’s a brief summary of some best-practice rules we always try to follow to ensure the highest quality. We also have some very practical examples of where you should use your presentation video, and very importantly, where you shouldn’t:
- The front page of the website is a really nice place. Remember to lazy-load (web developer’s advice)
- Social media (especially Facebook and LinkedIn)
- Conferences or events
- Onboarding of new employees
Where should you not use the portrait?
Our recommendation for where not to use business presentation videos may be a little cryptic. In general, we recommend that you DO NOT use the presentation for paid advertising, whether it’s commercials or social media video.
The reason for this is that these types of films can fall flat quite quickly in advertising. For advertising, we prefer to use short 5-30 second videos with drive and a very simple and clear message. Something you can also achieve with your portrait. Our experience is that this is often not the case.
Conversely, you can make some so-called cuts of the large presentation video, and thus have one or more small videos you can use for advertising. Or for that matter to use as featured videos in various articles on that website, or if you’re telling a particular story on social media.
Examples of corporate presentation video
Below are some carefully selected examples to give you an idea of how to make the different videos. We’ve also included an example from Nas Daily, as he does some really strong portraits. He has not made so many from companies, but the principle is pretty much the same.
Tell the story as the story should be told.
Below is an example of a perhaps somewhat difficult challenge: How do you get the incredible effect of Thai massage into a video? By making it a little creative and avoiding boring clichés.
What does a corporate presentation video cost?
Video production prices can vary incredibly as it again depends on your wishes for complexity. Some of the factors that determine the price are:
- Number of locations and shooting days
- Props and special rooms
- Extras
- Number of persons interviewed
- Unique extra person interviewing company (Nas Daily style)
- Time the film should last
- How quickly it must be finished
- Number of cuts
- Platforms (web, social media, TV)
As you can see, it can get relatively complicated quickly. Therefore, you are of course welcome to contact us for a non-binding conversation.
What is the most important thing when making a portrait video?
Our absolute and clearest recommendation is that you use our ÆAA form: honest, authentic and relaxed. That way you get the best result.
Some people are comfortable with scripting, which for others can be the biggest obstacle to a successful video.
In general, our experience is that interview questions are clearly the best approach. In this way, it becomes more of a conversation than an act, and authenticity is automatically ensured.
Then mix the interview with situational shots and possibly a rebuttal in the form of the Nas Daily style, and you have an incredibly powerful corporate portrait.
