Video for social media: why is it important and how do you do it?
The reason is really quite straightforward. Videos on social media just attract more attention than any other medium. Especially if it's well crafted SoMe content.
In other words, there's no getting around the fact that you need to have some powerful pieces of video you can use on everything from Instagram, Facebook to LinkedIn. Of course, there are many other social media platforms you can use too, but we're focusing primarily on B2B.
Because when you're in business to business (B2B), it doesn't always make sense to use TikTok or Snapchat for that matter. Sure, sometimes it can be a great idea if you have a specific target audience using these media. But in our experience, if it's for a business purpose, social media films do best on the classic platforms.
How does social media video differ from regular video?
Good question! The difference is mainly in the content itself. You will need to have a video that is on 100% from start to finish. No more having long sections with boring and bland content. If you do that, you're certainly on a direct course to losing the receiver.
One person who is unlikely to be good at creating social media content is Nas Daily. See an example below:
Nas Daily really manages to grab the recipient's attention from the first glance, and doesn't let you go until you've reached the last seconds. The form is incredibly powerful, and we've actually created a cheat-sheet or template for a typical Nas Daily storyline. A template that you can download for free here, where you just pay with your email (we don't send any spam, only relevant articles!):
Social media video checklist
Okay, one thing is to have a definite storyline. It can get a bit big and confusing quickly. That's why you can supplement with this relatively short checklist, which will hopefully help you get started:
- Your video should be long, BUT, at no point should you lose cadence or pace. You must keep the recipient engaged and interested at all times.
- Change camera angle, cut, light and sound often
- Remember to vary your tone and gestures if there is an interviewer in the video
- Always use people in the video, as we are dealing with a social media. People are attracted to people.
- Include emotion in your video, as it's the quickest way to keep the viewer engaged.
- Keep a recognizable brand theme. Example same colors, similar messaging and format of the video. Nas Daily is again exemplary.
- Use the ÆAA form: honest, authentic and relaxed
What's our biggest recommendation for you when getting started with SoMe videos?
Remember to have a purpose. It's simply no use if you make videos just to make videos. Your message is the most important thing. Put another way, you can easily make great content without having either a professional videographer with you or the most expensive and latest content.
For example, Spaghetti Road, a YouTube channel made by a Dane, a prime example that as long as the message and content is good, you can make great content. Despite having an unlikely camera and microphone.
So again: Have a clear story and a good message, otherwise it doesn't matter how good your equipment is.
What equipment do we recommend for you who want to do it yourself?
If you want to make your own little videos for social media, we actually have a pretty neat little list for you here. As a minimum, we recommend the following:
- Smartphone that can record in 4K, as it makes editing a little easier
- Microphone. We recommend a Red Wireless Go with lavalier and Invisilav
- Gimbal for your phone so your footage is stable and not shaky
- A big pile of creativity!
The above is actually enough, when it should not be wilder. Of course, you can make some fancier stuff if you have a bigger production. But it doesn't always have to be so sophisticated.
In terms of editing software, there are many different options. The best free option is undoubtedly Davinci Resolve. It may be a bit heavy to get started with, but it really is a good piece of software.
Final Cut Pro for Apple computers is a really strong choice, but is a paid version.
In addition, you can actually get many free, or quite cheap, applications for your phone where you can make some nice clippings.
Good luck with that!
How does TRIBE Media make videos for SoMe?
We'll help you get started with some powerful social media video. After all, social media can be a tricky sea to navigate if you don't know how. Because it's all about talking to people - not robots. That's why you need to use spoken language, personal language and, most importantly, talk to your customers. Exactly the same goes for videos. If the communication is not adapted to the social media, it doesn't matter how nice a website you have made. So remember to get video made for social media. Can't do it yourself? Then we also offer some social media packages here.
Who can make video for social media?
The answer is quite simple. Of course, our talented videographers can, and you can meet them right here. They specialise in making video for social media, and everything in between. As well as being cracking at videos, they're of course always good to talk to. I wonder if they'll even buy you that first cup of coffee.
What social media do you make videos for?
We have experience in all the major social media channels, where we are experts in targeting your audience. That's why you can get social media video made for the groups below that are right for your business.
Primarily, we focus on the following social media:
- and always in combination with your website