Video for social media: why is it important and how do you do it?
The reason is really quite straightforward. Videos on social media just attract more attention than any other medium. Especially if it’s well crafted SoMe content.
In other words, there’s no getting around the fact that you need to have some powerful pieces of video you can use on everything from Instagram, Facebook to LinkedIn. Of course, there are many other social media platforms you can use too, but we focus primarily on B2B.
More than 1,000 videos we have made for ourselves and clients
Below is a small selection of some of the latest videos we’ve made:
Port of Kolding webinar video
Peter Larsen Coffee
Because when you’re in business to business (B2B), it doesn’t always make sense to use TikTok or Snapchat for that matter. Yes, of course it can sometimes be a very good idea if you have a special target group that uses these media. In our experience, if it’s for a business purpose, social media films do best on the classic platforms.
How does social media video differ from regular video?
Good question! The difference lies primarily in the content itself. You need to have a video that is 100% from start to finish. No need to have long sections with boring and bland content. If you do, you are certainly on a direct course to lose the recipient.
One person who is unlikely to be good at creating content for social media is Nas Daily. See an example below:
Nas Daily really manages to capture the recipient’s attention from the first glance, and doesn’t let you go until you’ve reached the final seconds. The form is incredibly powerful, and we’ve actually created a cheat-sheet or template for a typical Nas Daily storyline. A free template you can download here, where you just pay with your email (we don’t send spam, only relevant articles!):
Social media video checklist
Okay, one thing is to have a definite storyline. It can quickly become a bit large and confusing. Therefore, you can supplement with this relatively short checklist, which hopefully can help you get started:
- Your video should be long, BUT, at no point should you lose cadence or pace. You need to keep the recipient engaged and interested at all times.
- Change camera angle, cut, light and sound often
- Remember to vary your tone and gestures if there is an interviewer in the video
- Always use people in the video, as we are dealing with a social media. People are attracted to people.
- Include emotion in your video, as it’s the quickest way to keep the viewer engaged.
- Keep a recognizable brand theme. Example same colors, similar messages and format of the video. Nas Daily is again exemplary.
- Use the ÆAA form: honest, authentic and relaxed
Production of video for social media
When producing videos for social media platforms, it is important that the video has a clear purpose. So you need to know what you want to achieve with the video and what you want the viewer to understand. Therefore, before making a video, you need to know what you want to tell, inform or entertain. In other words, a clear theme or common thread so that the reader/viewer picks up the message in the best possible way.
It is therefore important to know your social media followers so that you can best communicate successfully.
Once you know what you want to communicate, you can start playing around with how to communicate it. Should it be a video that shows the company behind the scenes? We now know that loyal followers love to follow the day-to-day life of companies / ‘behind the scenes’ and therefore such series can be effective.
Video production for social media can now be done in many different ways and using different tools.
Do you need to film content yourself or want to make a whole video using computer technology? Nowadays, there are several AI programs that can help you produce videos if you don’t feel like an expert or want to be in front of the camera. Yes, there are super effective programs, but personal videos from the company often have the biggest impact.
What’s our biggest recommendation for you when getting started with SoMe videos?
Remember to have a purpose. It’s simply no good if you’re making videos just to make videos. Your message is the most important thing. Put another way, you can easily create amazing content without having either a professional videographer with you or the most expensive and latest content.
For example, Spaghetti Road, a YouTube channel created by a Dane, is a prime example of how as long as the message and content is good, you can create great content. Despite the fact that you have an implausibly poor camera and microphone.
So again: Have a clear story and a good message, otherwise it doesn’t matter how good your equipment is.
What equipment do we recommend for you who want to do it yourself?
If you want to make your own little videos for social media, we actually have a pretty neat little list for you here. As a minimum, we recommend the following:
- Smartphone that can record in 4K, as it makes editing a little easier
- Microphone. We recommend a Red Wireless Go with lavalier and Invisilav
- Gimbal for your phone so your footage is stable and not shaky
- A big pile of creativity!
The above is actually enough, when it should not be wilder. Of course, you can make some fancier stuff if you have a bigger production. But it doesn’t always have to be so sophisticated.
In terms of editing software, there are many different options. The best free option is undoubtedly Davinci Resolve. It may be a bit heavy to get started with, but it really is a good piece of software.
Final Cut Pro for Apple computers is a really strong choice, but is a paid version.
In addition, you can actually get many free, or rather cheap, applications for your phone, where you can make some nice clippings.
Good luck with that!
How does TRIBE Media make videos for SoMe?
We’ll help you get started with some powerful social media video. Social media can be a tricky sea to navigate if you don’t know how. It’s about talking to people – not robots. That’s why you need to use spoken language, personal language and, above all, talk to your customers. Exactly the same applies to videos. If the communication is not adapted to the social media, it doesn’t matter how nice a website you have created.
Don’t forget to make a video for your social media. Can’t you do it yourself? Then we also offer some social media packages here.
What social media do you make videos for?
We have experience in all the major social media channels, where we are experts in targeting your audience. That’s why you can get social media video made in the groups below that are right for your business.
Primarily, we focus on the following social media:
- and always in combination with your website